What's a pop shop, you ask? It's my first time to encounter this term, too, so let me copy-paste the official definition. Here we go:
A pop shop is a temporary store open to the public by which a designer/brand invites customers at a specific place and range of time to meet up. It's a very limited engagement which gives the customers a chance to fit and purchase a designer/brand's clothing line. It's like a bazaar only with one brand showing! (In this case, it's Erzullie!)
You ARE cordially invited to Erzullie's Pop Shop!
Now in case this is your first time to hear about the brand, let me tell you I'm a fan of their line. Not only their sizes range from 1L (my size) to 4L, they offer a wide range of designs that any working woman, travel junkie and party-goer can truly relate to. The best part? The designers listen to our suggestions. I asked for vibrant colors during the last First Look event and they came up with this printed dress for Resort 2013 collection! And this is NOT a paid advertisement. =P
My crushes from their past, latest and future collections
I'm super excited for this event. Kita kits!
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